What's fun about Boyd's is trying out products that may be new to you even if they're not so new to other women around the world. Shopping here is like browsing through a store in London or Paris without ever leaving your home or office. Innoxa brand, for example, has been trusted in the UK, including Australia, New Zealand, and South Africa, since 1925 when pharmacist Albert Alberman first exported these hypo-allergenic skin care products. Now you can find Innoxa's Gouttes Bleues, or Blue Eye Drops Lotion, right in the "aisles" of Boyd's. It's an elixir made of sweet clover, cornflower, chamomile, and other gentle ingredients; it brings relief to tired eyes and brightens the appearance. Products like this join our own line of natural mineral makeup, fine mirrors from makers like Brot and Arpin, fragrances, like Chanel No. 5 from Paris, wrinkle remover cream and more, from both domestic and international beauty manufacturers. Take a moment to look around and see if there's something new you'd like to try.

Natural Mineral Makeup, Much More

Longcils Boncza Cake Mascara in Blue/Pacific, Renoir Banana Loose Face Powder, Anita of Denmark minerals-in-creme Danmark Golden Pink Dark makeup, Lilac Mist Lip Gloss from Renoir, natural mineral makeup Sheer Veil in Porcelain from Renoir, Black Russian or African Violet Renoir Eyeshadow, these are all products that smooth, heighten, conceal, and color best. Mineral makeup, accessories, the finest sable brushes, and more can be purchased here because we will do no less than offer our customers the most gorgeous and high quality cosmetics that can be found anywhere. You can expect to find the best mineral makeup, powder foundation, lipsticks, eyeliners, and all shades and tones will be ahead of the cosmetics trends as we are uniquely situated here in New York's fashion center, privy to fashion and beauty news only accessible to a relative few. If you have questions about our products, call. Or, better yet, stop in our store on Fifth Avenue next time you're in town. We'll be so happy to share our unique beauty products with you and lighted mirrors that go with them.